ENVIRONMENTAL IMPAIRMENT LIABILITY COVERAGE insures the pollution exposure associated with the insured's property and operations, including costs of cleanup and remedial or corrective action due to a third-party demand or a government order. The pollution exclusion in general liability insurance effectively eliminates coverage for damages for bodily injury, property damage, and cleanup costs arising from most types of pollution events. Because of this, customized protection for the pollution exposure of numerous insureds in this category is essential.